Aviation

Improve passenger experience
and increase revenue.

 Missed flights, confusing navigation, limited traffic to retailers—airports have plenty of challenges when it comes to improving the passenger experience and increasing non-aeronautical revenue.

WBA’s native, location-aware mobile apps provide on-demand information about flights, concessions, retailers and more, keeping passengers informed and relaxed.

Happy passengers spend 45% more than distressed passengers.*

WBA’s solution doesn’t end with the passenger, though: powerful behind-the-scenes tools make it easy to increase non-aeronautical revenue through promotions that drive traffic to retailers based on passengers’ location in the airport.

WBA’s mobile advertising platform can also create an alternate revenue stream for airports. Advanced analytics provide visibility and insights into campaign performance and the entire passenger journey.

*Source: JD Power and Associates North America Airport Satisfaction Study

POWERFUL BEHIND THE SCENES TOOLS

Location marketing engine

Create, personalize and manage campaigns and promotions based on customer segments or passengers’ location in the airport.

airport-browser

UNDER THE HOOD

  • Broadcast push messaging
  • Location entry / exit campaigns
  • Real-time triggered events
  • Translation capabilities
  • Open integration APIs
  • Interactive directory
  • Promotions
  • Surveys and feedback
  • Analytics
  • Advertising
  • iOS and Android
  • Battery-friendly
  • GPS, Wi-Fi and beacon for location
  • Real-time integration with flight data systems

KEY RESOURCES

Get started with your airport mobile solution today!

Let us help you create a mobile app that increases non-aeronautical revenue while improving airport wayfinding, operations and the passenger experience. Our brandable airport solution comes with powerful features out of the box and is perfect for airports that want relatively low total cost of ownership (TCO) and quick time to market.

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