WBA’s native, location-aware mobile apps provide on-demand information about flights, concessions, retailers and more, keeping passengers informed and relaxed.
Happy passengers spend 45% more than distressed passengers.*
WBA’s solution doesn’t end with the passenger, though: powerful behind-the-scenes tools make it easy to increase non-aeronautical revenue through promotions that drive traffic to retailers based on passengers’ location in the airport.
WBA’s mobile advertising platform can also create an alternate revenue stream for airports. Advanced analytics provide visibility and insights into campaign performance and the entire passenger journey.
*Source: JD Power and Associates North America Airport Satisfaction Study
Create, personalize and manage campaigns and promotions based on customer segments or passengers’ location in the airport.