Everything consumers do with their smartphone, tablet or laptop contributes to a daily digital trail that can tell brands who they are, where they have been, their preferences and even where they’re likely to go next. It’s all valuable information that users naturally share and mobile devices naturally collect.
This data includes how much time users spend in apps, how they engage, what they tap on and what they ignore. It includes latitude/longitude location data and information about Wi-Fi networks the user has connected to. Each device touching the WBA platform contributes an average of 66 of these events per month to the data stack.
ACCURATE CUSTOMER PROFILE
Proprietary in-app audience data
Rich campaign engagement data
Always-on location data
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