Engage, manage and monetize your users.

Create captivating context- and
location-aware mobile experiences.

Everything you need to succeed on mobile.

Whether you’re just getting started or you’re ready for the next stage of your mobile strategy, WBA’s platform can enrich your app. Choose one module or bundle multiple for consistency and cost-efficiency across all your mobile properties.

Mobile Marketing Automation

Maximize your investment in user acquisition by engaging app users with context- and location-aware mobile campaigns.

  • Target individual app users based on indoor and outdoor location triggers
  • Monetize your audience with highly targeted content, messaging and in-app experiences
  • Uncover audience insights with rich campaign analytics

Location-Based Services: Mapping, Navigation and Wayfinding

Bring your venue to life with interactive mapping and navigation that guides app users indoors and out with optimal routing to their destination. Add custom points of interest for your facility and serve users relevant, personalized content based on their location.

Audience Building

Drive more app downloads to grow your user base. Launch, measure and optimize your campaigns in real time, and only pay when your app is downloaded and opened.

Audience Monetization

Monetize your app with ads while maintaining a smooth user experience. Integrate easily and start serving display, rich media, video, native and other ad formats in your app

Alerts and Notifications

Use our simple web-based portal to create, manage and report on push notification campaigns. Supplement or even replace your in-house and third-party push notification systems, depending on your business goals and needs.

Send notifications, alerts, reminders and prompts tied to a wide range of brand-specific business rules and policies (on a certain day/time, when a user takes a certain action, etc.).

Content Management

Load, store, manage and curate all your meta-data, media and user-generated content within your app in real time.

Our Content Management module allows you to avoid app store submission and approval headaches, eliminates the need for standalone CMS and back-end systems and reduces your cost of ownership.

Analytics and Business Intelligence

Use a single-login interface for all of your app’s business intelligence, analytics and data reporting. The customizable dashboard displays analytics including:

  • App session times
  • App usage analytics
  • Facility-based metrics
  • And more
Media and Hosting

Use your own Amazon S3 credentials or store your content in the WBA cloud.

Social Media

Bring the conversation to your application.


Control content for in-app goods and subscriptions.

Loyalty and Rewards

Personalize offers and increase engagement with targeted and segmented programs.

Contact Us

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